There was a guy in the gym wearing a Miller Genuine Draft shirt- the puzzling nature of promoting a bottled / canned product as being something more desirable based upon being genuinely from the dingy spout of a dark pub or a college kegger made me wonder why other products didn’t go with this marketing, ie Jack Daniels Genuine Backwoods Distillery or a wine company offering “Genuine Boxed Wine ” in a bottle.